Bawang  Men’s Products Launch into the Men’s Top Market with Lofty Stance
Since successfully launching in the Hong Kong Stock Exchange on July 3rd, Bawang  Group has powerfully implemented the strategy of multiple brands to expand the Chinese herbal daily-chemicals line. Following the herbal skin care product brand --- HERBORN promoted on December 17th, Bawang  Group started to develop the second tide of Chinese herbal daily-chemicals with astonished speed --- powerfully promoting men’s professional herbal shampoo products to launch into the market cooperated with Jackie Chan. It is known that Bawang  is well prepared for launching the men’s top shampoo market, with abundant Chinese herbal resources, 3-year market investigation and products R&D, Bawang  intends to show high capacity in the men’s shampoo field, provide new treatment thought and products for men and fractionize the Chinese herbal shampoo market, which may bring new impact and competition to the market.

(Site Picture of Guangzhou Baiyun International Convention Center)

Men’s Top Shampoo Market Boasts Infinite Potential

In the age that image is of more importance, men have attached more emphasis in their appearance. Particularly for mature men with honorable work, the body image is the significant mode for showing social status and fashionable taste. Under this trend, more and more men’s articles have launched into the market which boasts enormous potential.

In Europe and America, the market share of men’s skin care products exceeds 30% of the entire market, the annual sales volume in Britain is GBP100 million, and the annual market sales volume in USA reaches USD2,300 million, it has been the living habit and consumption fashion for European and American men to use professional men’s skin care products. But in China, although men’s articles haven’t shown the “trend of hot sale”, the trend of fast increase shall not be underestimated. It is shown from market forecast, in 2010, the sales volume of cosmetic market in China will reach RMB80 billion, among which, the share of men’s articles will reach RMB4 billion at least. According to the analysis of professional gentries, in the coming 5 years, the market demand on men’s cosmetic in China will increase with the annual speed reaching 96%.

(Jackie Chan presents Painting of "Five Oxen" to Bawang  Group Chairman and CEO)

Actually, the main consumer of men’s articles is the elite class who has certain power in the society. As the developing of society and economy, men elitism has shown obvious trend, and this kind of consumer are far-sighted with excellent education, and are willing to cost for improving image, therefore, the men’s top market boasts a wide market prospect. Facing the attractive market, the brands are well prepared for occupying certain position in the field. According to the analysis of professional gentries, the domestic men’s articles market still keeps at a warm-up period, but the sales of top brand is excellent, and the profit of the men’s top articles market is much higher than that of women’s market, which is also the reason for the brands to seek for profit increase point through the men’s market. However, viewing from current situation, besides the international brands, few domestic brand has made a difference in the men’s top market. As it were, there is lack of real domestic men’s top brand in China. The Bawang  men’s professional shampoo is the big action of local brand to imapct the men’s top market.

“With the profound background of Bawang  as ‘Renowned Family of Traditional Chinese Herbs’, combining rich operation experience and leading position in the herbal daily-chemicals market and the advantages in channel, Bawang  Men’s will possibly change the market situation which is dominated by the international brands”, analyzed by professional gentries.

“Man Shall Possess One Bawang  Men’s Shampoo”

Since listing into the stock market, Bawang  Group has presented continuous actions and is constantly constructing the herbal products chain for developing the new herbal daily-chemicals strategy. From “HERBORN” which tries in the herbal skin care top market to the men’s herbal top shampoo series, it is not difficult to see the ambition of Bawang  who is dissatisfied the current field and desires to launch a wider daily-chemicals field through wide resources and strong strength, and advances towards the international leading enterprise.
It is known, Jackie Chan will also act as the prolocutor of Bawang  Men’s New Products, previously, Bawang  shampoo whose prolocutor was also Jackie Chan had benefited from it, and shall be praised as the classical case in the daily-chemicals industry, now, Bawang  Men’s is inviting Jackie Chan again, and it can be seen that Bawang  has significantly expected to the performance of the new products in the market, as the extended products of the fist brand of Bawang  Group, Bawang  men’s new products are enough for proving the decision of Bawang  which is ready for investing more resources.

Although men’s articles top market shows a wide prospect, as the improvement of daily life and updating of conception, the demands of men in daily-chemicals are constantly expanding, and the men’s articles still show insufficiency in product functions, orientation and classification. Therefore, the market of men’s articles is expecting for development. It is introduced that Bawang  Men’s Shampoo Series is the first herbal shampoo product which focuses on men’s hair problems, and is developed by Bawang  Group after constant research with integration of diversified resources, comes down in one continuous line with Bawang  “Renowned Family of Traditional Chinese Herbs”, and continues the essence of traditional Chinese herbs. And the eye-catching advantage of the new product is the professional anti-hair fall shampoo according to various hair problems of modern men with diversified daily treatment shampoo products for dandruff, weak and oily hair, which will completely meet men’s demands on hair care and show mature, elegance and confidence of men with professional herbal treatment. In addition, Bawang  Men’s Professional Anti-hair Fall Pack and Daily Hair Care shampoo will launch into the market soon, and the men’s bath products will also be promoted, Bawang  is dedicated to develop the new products into the experts of men’s treatment with Chinese herbs.
It is expressed by professional gentries, Bawang  Men’s Series is another masterpiece of Bawang  in the shampoo market, will expand the advantaged products and occupy the market with precise orientation and fractionized functions.
Powerfully promote Bawang  Men’s with diversified marketing strategies
Bawang  does well in channel promotion. “Bawang  Herbal Anti-hair Fall & Hair Nourishing Experience Hall” was opened in Tangxia Trust Mart, Tianhe District of Guangzhou on December 25th with extremely high popularity and outstanding sales achievement. It is the first herbal anti-hair fall and hair nourishing hall of Bawang  Group, and similar experience halls will also open in other big and middle cities throughout China. Bawang  will also hold “Bawang  Herbal Anti-hair Fall and Hair Nourishing National Wide Patrol Experience Month” activity for powerfully propagandizing the products and Chinese herb knowledge. It shall be said as the innovation in marketing means for Bawang , for the newly promoted Bawang  men’s new products, Bawang  will promote the new products to quickly penetrate into the market with diversified resources.

It is introduced, besides inviting Jackie Chan as the prolocutor and the coming media propaganda, Bawang  will try the new marketing means --- the Bawang  Men’s New Products Conference and the official placard publishing ceremony of the New Year's Film of Jackie Chan “Little Big Soldier”.

It is known that Bawang  men’s new product is possibly to perform interactive marketing with “Little Big Soldier”. By this token, Bawang  will have a series of big actions, let’s wait and see how Bawang  will promote the herbal daily-chemicals field.